Text, Buttons Or Banners – What Works Best?

According to a post by Simon Penson of eConsultancy conversions from a corporate web site are best served by buttons, with the the traditional banners trailing a distant third.

The research was conducted on a casino web site over a period of 12 months and with a sample of approximately 10,000 visitors.

On the basis of these finding it would seem best to avoid placing too much of your advertising budget on web banner advertising.

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About thedigitalconsultant

Roger Smith is an international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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