Monthly Archives: February 2012

Ready For The After Life – As A Hologram?

Posted on February 29, 2012 by

The topic may seem a tad morbid, but in the event of ‘Digital Death’ what does happen online when you shuffle off this mortal coil? This video is an interesting reflection.  You could of course do a little forward planning by deploying the free … Continue reading →

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Multichannel Innovation in Mobile Marketing

Posted on February 24, 2012 by

NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Net-A-Porter won and innovation in mobile marketing award at E-Consultancy’s Innovation Awards 2012

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Internet Usage Predictions for this Year

Posted on February 20, 2012 by

Although we are nearly two months in to 2012 it is interesting to note that some are predicting global internet growth of more than 3% this year.  In the past five years internet usage has grown a whopping 121% showing just how reliant we are on it in our … Continue reading →

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Press My Jacket and Ferrari Clicking

Posted on February 17, 2012 by

Here are a couple of new shopping ‘incentives’, one from the UK and another from Singapore. The first is a sensory sensation from McCain Foods. Creativity Online reports that to promote its new product Ready Baked Jackets, McCain Foods is tempting … Continue reading →

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More on Facebook’s Dominance

Posted on February 13, 2012 by

This recent map from Vincenso Cosenza graphically shows the dominance of Facebook in the social media world. Facebook is ranked #1in 127 countries out of a total 136 listed. Equally interesting is how this landscape has changed in the past three years. Note how Twitter and LinkedIn … Continue reading →

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Think Big, Think Local

Posted on February 6, 2012 by

Sometimes its is difficult to see the wood for the trees. The Web is a big place packed full of global opportunities but if current trends are to be believed, thinking ‘local’ is the best business approach. A ‘localised’ online … Continue reading →

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