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Monthly Archives: December 2011
Share and Share Alike
The dominance of Facebook and the rise of Google’s Chrome browser are two points of note in this infographic from AddThis. The use of Google+ for sharing seems to have lost momentum since the initial enthusiasm of its roll out. Sharing by … Continue reading
Posted in Google, Mobile, Research, Social Media, Web
Tagged addthis, Facebook, google, Google Chrome, Japan, sharing, Social media, thedigitalconsultant, trends, Twitter, Web browser
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2012 Predictions – A Year to Digitally Disengage and Plant Vegetables?
Well at least the headline was catchy but you get my drift; any digital or social prediction for the year ahead needs to be prefaced by the financial realities that our world will be facing. Bricks and mortar establishments will continue to struggle in shaky economic times and these … Continue reading
Posted in Business, Data, Marketing, Publishing, Research, Social Media, Video, Web
Tagged 2012, Brookings Institution, browsers, control, Crowdsourcing, Electronic commerce, google, influence, Klout, kred, Media, micropayments, predictions, privacy, RedBubble, Roger Smith, social, Social media, Social network, Television, thedigitalconsultant, Twitter
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Social Commerce Psychology
There are six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce according to studies by psychologists. Or as Paul Marsden of Socialcommercetoday puts it, “Understanding why it makes commercial … Continue reading
Posted in Research, Social Media
Tagged 2011, Business, Facebook, Marketing, Paul Marsden, Psychology, Roger Smith, Social commerce, Social media, Social proof, Social shopping, TabJuice, thedigitalconsultant
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The Difference Between A Brand And A Product
At the risk of sounding ‘corny’, it is still the same old cereal. Related articles What is the difference between Branding and Marketing? (cmoondemand.wordpress.com) A Simple Blueprint for a Successful Brand (forbes.com)
Posted in Business, Humour, Marketing, Merchandising
Tagged 2011, Brand, Business, Cereal, Marketing, Marketing and Advertising, product, Roger Smith, thedigitalconsultant
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McLobster And L’Affaire DSK – The Best & The Worst Of 2011
It’s that time of year, a chance to look back over the preceding twelve months and review what worked and what did not. And maybe, just maybe, take a sip of Xmas cheer to dull the pain. Twitter has recently … Continue reading
Posted in Social Media, Uncategorized
Tagged 2011, Anthony Weiner, Cairo, Charlie Sheen, Egypt, Facebook, Japan, Roger Smith, Social media, thedigitalconsultant, Twitter
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A Social World
Download a copy of the large version here. As the article at DailyInfographic remarks: “Not surprisingly, the ubiquitous Facebook sprawls across the top of the map, dwarfing its neighbors, and leading to the “Northern Wasteland of Unread Updates.” A place … Continue reading
Posted in Humour, Research, Social Media
Tagged 2010, 2011, infographic, map, Online Communities, Roger Smith, Social media, Social Networking, thedigitalconsultant, world
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Chicken Blood And The Geek Evolution
The humble origins of the term “geek” includes a reference from the 1500′s to someone who could be regarded as food and three centuries later, to biting the heads of live chickens. The evolution of the term is therefore a … Continue reading
Posted in Humour
Tagged 2011, Chicken, Flowtown, Geek, Geeks and Nerds, humor, humour, infographic, Roger Smith, Subcultures, thedigitalconsultant
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Time Wasting With HTML5
Daniel Puhe is a freelance creative developer based in London, with a love for cutting-edge interactive experiences. If you in the middle of a long and tedious telephone conference call perhaps a ‘play’ with one of his creations might help. … Continue reading
Posted in Humour
Tagged 2011, Daniel Puhe, HTML5, London, Roger Smith, thedigitalconsultant
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This Week’s Cartoon
Posted in Humour
Tagged 2011, cartoon, Geek & Poke, humor, humour, Roger Smith, thedigitalconsultant
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