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Monthly Archives: November 2010
About Face
Unbelievable as it may seem, the U.S. Patent and Trademark Office have sent the Facebook offices a Notice of Allowance, effectively awarding then the trademark of the word ‘Face’. Am I alone in thinking that this is a preposterous decision? While … Continue reading
Posted in Social Media, Web
Tagged 2010, Apple, Donald Trump, face, Facebook, patent, Roger Smith, thedigitalconsultant, Trademark, United States, United States Patent and Trademark Office
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Getting Tough But Will It Work?
Illegal file sharing and counterfeit goods sites are in for a shock. The US Government has commenced a domain seizure programme in an attempt to close these illegal traders down. According to CNet News, the seizures came after a Senate … Continue reading
Is Social Media Destroying The Web?
Tim Berners-Lee, who is credited with developing the World Wide Web sees Facebook and other social platforms as a serious threat to the future of the Internet. As he sees it, the four primary threats are: The eroding of the … Continue reading
Posted in Publishing, Social Media, Web
Tagged 2010, Facebook, Internet service provider, iTunes, Open standard, Roger Smith, Social media, thedigitalconsultant, Tim Berners-Lee, web, World Wide Web
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Validity Checking
Jeff Goldblum NOT dead on Colbert This is a humorous reminder of what can happen when one does not check a source. It is also important to check that the original media release has not been corrupted in the course … Continue reading
Posted in Social Media, Video
Tagged 2010, Colbert, Jeff Goldblum, Roger Smith, Social media, thedigitalconsultant, Twitter
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McRibbing or McRoasting
Sometimes it just doesn’t pay to pay, for a Twitter Promoted Trend campaign. McDonalds decided to use this method of promotion to re-launch its McRibs product but were clearly unaware of the inherent risk in so doing. The majority of … Continue reading
Posted in Merchandising, Social Media
Tagged 2010, Clickz, digital marketing, McDonalds, McRib, National Pork Board, Roger Smith, Sandwich, Social media, thedigitalconsultant, Tufts University, Twitter, viral
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A Partnership With Fizz – Facebook and Coke
If you are on the look out for other creative winners in digital media also take a look at the Bees Award finalists and winners. Categories included: Best 140 Characters Message (SMS, Tweet) Best Use of Micro-Blogging Platform Best Use … Continue reading
Posted in Merchandising, Social Media
Tagged 2010, awards, Bees, digital marketing, Roger Smith, thedigitalconsultant
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‘Nuff Churp In Your Tweets?
Putting bloggers and advertising in contact with each other and making money in the process of so doing is not a new occurrence. EBuzzing does this quite successfully and now there is a Asia-Pacific equivalent, Nuffnang; the brainchild of a … Continue reading
Posted in Merchandising, Social Media
Tagged 2010, Asia, churp churp, digital marketing, Facebook, nuffnang, Roger Smith, singapore, thedigitalconsultant, Twitter
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Mixed Reviews For Facebook’s “Non-Email”
In an earlier post we revealed that Facebook has plans to launch a competitive email platform. There have been very mixed reviews of Facebook’s new “email” system since its announcement by CEO, Mark Zuckerberg. “Emailing by Facebook? Good luck” says … Continue reading
Posted in Email, Social Media
Tagged 2010, Facebook, Marketing, Roger Smith, Social media, thedigitalconsultant
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Project Titan – Elder Gods Thrust Aside?
In Greek Mythology, the Titans were a race of powerful deities that ruled during the legendary Golden Age. These Elder Gods was eventually overthrown by a race of younger gods, the Olympians and it could well be that we are … Continue reading
Posted in Email, Social Media
Tagged 2010, Facebook, Gmail, google, Greek Mythology, Hotmail, Roger Smith, Silicon Valley, Social media, thedigitalconsultant, Webmail, Yahoo
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From The Strange But True File – Social Media Beyond The Grave
For the person who has it all; a solar powered headstone from E-Tomb that stores your online presence after you have shuffled off this mortal coil. Visitors to your grave can use bluetooth to access the information and the system … Continue reading




