If you think you are going to make your fortune by producing an app and selling it to the multitudes consider this: out of the thousands of apps available, the average mobile user tends to only use between 22 and 28 apps a month.
Research has shown that young users (18-24) spend more time using apps which comes as little surprise, but they use fewer on average than the 25-34 age group.
2013 produced a similar result (see below).
Music, hacking and password breaking apps figured prominently when I last looked which speaks volumes (if you’ll excuse the pun) for the use of apps in general.
Perhaps the final word on Apps and the pervasive nature of their use in society are the recent findings from a Bank of America study.
Apparently mobile phone users would rather give up alcohol, television or chocolate than lose the use of their mobile devices. 47% of U.S. consumers are so wedded to their smartphones that they couldn’t last a day without them.
The bank also found that there folk use their mobile banking apps to “perform more sophisticated transactions, such as mobile check deposit” while the younger set would rather forgo using deodorant or toothbrushes than lose the use of their smartphone.
Perhaps it would be wise never to mingle in a crowd of young smartphone users if you are fastidious about personal hygiene!